All great campfire stories traditionally begin with the phrase “Once upon a time…”
Using the phrase allows us to tell any sort of story in any sort of way and include any animal, monster or magic, and it all becomes believable because of the opening phrase. These magic words give literacy licence to the world of imagination.
But in reality, our own story, can’t just be rooted in fantasy and make-believe. We need a solid connection with reality and our feet planted squarely on the ground to ensure that what we live is real but also rooted in both the first and second creation.
In his keynote, The Anatomy of a Great Story, Bruce Wade unpacks the various elements of what makes a story truly great and memorable. Understanding these elements and learning how to apply them to your Leadership and marketing strategies will give you that edge over others when your stories are the ones that
people remember and retell.
This keynote is presented as a full 60-minute interactive session with shorter versions available with less content. Story engineering workshops and consulting are additional options to ensure an implemented story strategy for your team.