Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

With Bruce at the helm of your brain, discover how extreme thinking can revolutionise your approach to challenges and position your organisation at the cutting edge of innovation and sustainability as you step beyond limitations and embrace a new paradigm of creative thought leadership.

Listen to what others say about Bruce Wade (2:40 min)

“The future will be owned by to those who can think extremely. The i5 framework is your roadmap to that future “

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

Bruce is an excellent facilitator of learning and instilling new concepts into difficult situations, driving home success points towards a designated destination.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.

Bruce is available for Keynotes, Consulting & Coaching.

Read what Bruce has Written

Recent Articles, Essays and Thoughts

The Theatre of Customer Experience (And Why It’s Bankrupting You)

The Theatre of Customer Experience (And Why It’s Bankrupting You)

Bruce2026-02-13T13:54:39+02:00February 13th, 2026|

Let me be brutally honest about what passes for customer experience in most organisations: it's expensive theatre. You know the script. Hire consultants. [...]

The i5 Framework: Your Roadmap to Impact

The i5 Framework: Your Roadmap to Impact

Bruce2026-02-11T12:53:11+02:00February 11th, 2026|

From Ideas to Implementation: The Complete Innovation Journey Most businesses struggle not from lack of ideas, but from the inability to systematically transform [...]

The Four Stages of AQ Maturity Every Executive Should Know

The Four Stages of AQ Maturity Every Executive Should Know

Bruce2026-02-09T08:04:42+02:00February 9th, 2026|

A CEO convinced his AI initiative was a massive success, said. "We've deployed AI across twelve departments," he said proudly. "ROI is tracking [...]

Why Your Best Customers Are Quietly Leaving

Why Your Best Customers Are Quietly Leaving

Bruce2026-02-06T07:11:59+02:00February 6th, 2026|

You've got industry-leading service. Your prices are competitive. Your product works brilliantly. So why did your biggest client just walk out the door? [...]

What is Extreme Thinking?

What is Extreme Thinking?

Bruce2026-02-05T15:37:09+02:00February 5th, 2026|

Breaking Free from Traditional Business Constraints In today's rapidly evolving business landscape, conventional thinking no longer delivers breakthrough results. Extreme Thinking is a [...]

What is Agent Quotient and Why Leaders Must Care Now

What is Agent Quotient and Why Leaders Must Care Now

Bruce2026-02-02T07:51:06+02:00February 2nd, 2026|

The future of business isn't about AI replacing humans—it's about the quality of relationships between humans and AI. I call this Agent Quotient [...]

Read my ArticlesRead my Articles

Satisfied Clients

United Nations DP
ADAPT International
SA Tourism Conventionon
Customer Service Symposium
Spice for Life

CADEK
Cape Technikon
Inscape
Rotary
GSE Academy
University of Stellenbosch

Cape Chamber of Commerce
Awaken the Giant
Association Indaba
Pan Africa Speakers Summit
Tourism Indaba

SAACI
SA Teen Entrepreneur Trust
Teen Boss
Badger Boot Camp
Marketing Indaba

Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

With Bruce at the helm of your brain, discover how extreme thinking can revolutionise your approach to challenges and position your organisation at the cutting edge of innovation and sustainability as you step beyond limitations and embrace a new paradigm of creative thought leadership.

Listen to what others say about Bruce Wade (2:40 min)

“The future will be owned by to those who can think extremely. The i5 framework is your roadmap to that future “

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.