Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade, renowned as “The Experiential Innovator,” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.

Listen to a deep dive into Bruce Wade

“Because Hospitality is no longer about bums on beds,

it requires a strategic mindset, innovative plans

and a client-centric philosophy”

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

Bruce is an excellent facilitator of learning and instilling new concepts into difficult situations, driving home success points towards a designated destination.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.

Bruce is available for Keynotes, Consulting & Coaching.

Read what Bruce has Written

Recent Articles, Essays and Thoughts

Inno-washing is a Waste of Time

Inno-washing is a Waste of Time

Bruce2025-05-14T09:50:35+02:00May 14th, 2025|

Why do we pretend to do stuff we don’t do, just to impress others who we don’t like? Something we all learnt in [...]

Leading Self is Letting Go

Leading Self is Letting Go

Bruce2025-05-07T07:57:28+02:00May 7th, 2025|

Leadership is being spoken about all around me at the moment. More than leading others is the concept of self-leadership. We discuss this [...]

The Science of Collaboration

The Science of Collaboration

Bruce2025-04-30T07:49:13+02:00April 30th, 2025|

Opportunities come at us all day, but we often, in fact mostly, we cant recognise them because we are larger-minded and fail to [...]

6 Mental Hacks to Build Trust

6 Mental Hacks to Build Trust

Bruce2025-03-18T12:13:36+02:00March 18th, 2025|

According to Singh Bhai there are 6 habits that you can use to develop a deeper faster level of trust with people that [...]

My Phone Number

My Phone Number

Bruce2025-03-07T13:27:50+02:00March 7th, 2025|

This week, I was looking at creative ways to express my cell number. To me, it was just too boring to just have [...]

My Thatcher Story

My Thatcher Story

Bruce2025-03-03T13:34:39+02:00March 3rd, 2025|

We have had a small, thatched umbrella-type structure in the corner of our garden for some years now. I, together with my wife [...]

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Satisfied Clients

United Nations DP
ADAPT International
SA Tourism Conventionon
Customer Service Symposium
Spice for Life

CADEK
Cape Technikon
Inscape
Rotary
GSE Academy
University of Stellenbosch

Cape Chamber of Commerce
Awaken the Giant
Association Indaba
Pan Africa Speakers Summit
Tourism Indaba

SAACI
SA Teen Entrepreneur Trust
Teen Boss
Badger Boot Camp
Marketing Indaba

Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade, renowned as “The Experiential Innovator,” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.

“Because Hospitality is no longer about bums on beds,

it requires a strategic mindset, innovative plans

and a client-centric philosophy”

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.