Meet Bruce Wade

Bruce Wade is more than just a speaker – he’s a catalyst for change, a strategic leader, and a global innovator reshaping how we think about experiential hospitality & business success. 

Bruce Wade, renowned as “The Experiential Innovator,” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.
Drawing from his “7 Principles of Sustainable Innovation,” Bruce has authored over 28 books, many of which offer fresh perspectives on enhancing innovation and sustainability whilst navigating the evolving landscape of a cut-throat industry. His insights have empowered countless leaders to sharpen their competitive edge and create unforgettable consumer journeys.
As a high-energy motivational speaker, Bruce has captivated audiences in more than 15 countries, sharing his visionary ideas on innovation and sustainability. His talent for translating complex industry trends into actionable strategies has made him a sought-after voice in international hospitality forums offering his frameworks on Experiential Tourism and Client-Centric Service that form the backbone to his engaging Keynotes and Consulting services.
From a career spanning over 40 years in multiple sectors, Bruce is well-travelled and applies his knowledge as a director of multiple companies and coach to many hundreds of startups and expanding businesses. His tenure as the former President of the Professional Speaking Association of Southern Africa and his induction into the Educators Hall of Fame underscore his impactful leadership and ability to convey crucial industry insights.
What sets Bruce apart is his unique narrative approach to strategy. He doesn’t just present data; he weaves compelling stories that illustrate the consumer’s journey through the hospitality landscape. By focusing on the guest perspective, Bruce helps businesses create more engaging, memorable, and profitable tourism experiences.
Whether you’re a hotel chain seeking to enhance guest satisfaction, a tourism board looking to attract more visitors, or a travel tech startup aiming to disrupt the industry, Bruce offers invaluable guidance. His blend of storytelling, consumer-focused strategies, and innovative thinking makes him the go-to advisor for those aiming to leave an indelible mark in the world of hospitality and tourism.
Bruce Wade is more than a motivational speaker; he’s a catalyst for transformation in any industry. As a strategy leader and global innovator, he’s reshaping how we approach success in hospitality, always with the consumer experience at the forefront. His narratives don’t just inspire – they provide a roadmap for creating tourism experiences that resonate deeply with modern travellers and drive business growth.

Listen to a deep dive into Bruce Wade

His mission is to create a positive impact in the lives of 10 million people by sharing his strategic consulting, mentoring, and coaching in the hospitality and tourism sectors, specifically focusing on innovative solutions and sustainability strategies, with a dash or two of experiential customer service. 

Bruce hails from Zambia, grew up and was educated in Johannesburg,  he started his career driving container ships around the oceans before migrating into technology. After a 15-year international corporate career, Bruce leapt into Entrepreneurship when he opened his first business in 1998, he has since been instrumental in the engineering of his own business story and assisted many hundreds of others with theirs.

Using the 7 Principles of Sustainable Innovation framework and his emphasis on customer experience, he has developed a range of innovative models and methodologies that support the development of new ideas from initial concepts to sustainable business implementation.

Bruce has trained many thousands of people in live and virtual presentation skills and has authored a range of books on business and story engineering. He is a Past President of the Professional Speakers Association of Southern Africa and an inductee into the Educators Hall of Fame.

Book Bruce for…

Bruce Wade is available for Keynote presentations, workshop facilitation, business consulting and coaching on all matters related to Strategy, Innovation, and Sustainability within the Hospitality and Tourism market.
Bruce is best known for the following Keynotes:
  • 1
    The 7 Principles of Sustainable Innovation
    Key principles that when understood and implemented into any team or business will ensure an innovative and sustainable environment.
  • 2
    The Formula of Persuasion
    A simple, yet powerful formula to build into any speech, management style or Leadership strategy ensures that everyone gets to the desired destination.
  • 3
    Questionable Power
    Why asking the right question will always give you the power. The power to make the right choices in strategy and leadership.
  • 4
    The Anatomy of a Great Story
    Understand the principles of a story before crafting any marketing campaign to ensure maximum impact.
  • 5

    The Experiential Blueprint

    Developing a memorable experience is not just about sparkles and friendly faces. The psychology of experience is unpacked, revealed and applied through this informative and innovative blueprint. A must for any leading business in the hospitality sector.

Resources

Bruce Wade, renowned as “The Experiential Innovator” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.

Drawing from his “7 Principles of Sustainable Innovation,” Bruce has authored over 28 books, many of which offer fresh perspectives on enhancing innovation and sustainability whilst navigating the evolving landscape of a cut-throat industry. His insights have empowered countless leaders to sharpen their competitive edge and create unforgettable consumer journeys.

As a high-energy motivational speaker, Bruce has captivated audiences in more than 15 countries, sharing his visionary ideas on innovation and sustainability. His talent for translating complex industry trends into actionable strategies has made him a sought-after voice in international hospitality forums offering his frameworks on Experiential Tourism and Client-Centric Service that form the backbone to his engaging Keynotes and Consulting services.

From a career spanning over 40 years in multiple sectors, Bruce is well-travelled and applies his knowledge as a director of multiple companies and coach to many hundreds of startups and expanding businesses. His tenure as the former President of the Professional Speaking Association of Southern Africa and his induction into the Educators Hall of Fame underscore his impactful leadership and ability to convey crucial industry insights.

What sets Bruce apart is his unique narrative approach to strategy. He doesn’t just present data; he weaves compelling stories that illustrate the consumer’s journey through the hospitality landscape. By focusing on the guest perspective, Bruce helps businesses create more engaging, memorable, and profitable tourism experiences.

Whether you’re a hotel chain seeking to enhance guest satisfaction, a tourism board looking to attract more visitors, or a travel tech startup aiming to disrupt the industry, Bruce offers invaluable guidance. His blend of storytelling, consumer-focused strategies, and innovative thinking makes him the go-to advisor for those aiming to leave an indelible mark in the world of hospitality and tourism.

Bruce Wade is more than a motivational speaker; he’s a catalyst for transformation in any industry. As a strategy leader and global innovator, he’s reshaping how we approach success in hospitality, always with the consumer experience at the forefront. His narratives don’t just inspire – they provide a roadmap for creating tourism experiences that resonate deeply with modern travellers and drive business growth.

Bruce Wade, “The Experiential Innovator,” is redefining experiential hospitality and tourism’s future. A global thought leader and dynamic speaker, Bruce revolutionizes the industry with innovative strategies and consumer-centric approaches. His “7 Principles of Sustainable Innovation” and 28 books offer fresh perspectives on enhancing guest experiences. Bruce has inspired audiences in 15+ countries, translating complex trends into actionable strategies. His unique narrative approach weaves compelling stories of consumer journeys, helping businesses create engaging, profitable experiences. As a catalyst for transformation, Bruce’s insights provide a roadmap for success in modern hospitality, always prioritizing the guest perspective.

Bruce Wade is an agent of impact, better known as “The Experiential Innovator,” he is a global thought leader in the experiential hospitality and innovation space. His library of over 28 books, based on his “7 Principles of Sustainable Innovation” gives credit to a multitude of blueprints and methodologies that have electrified audiences in over 15 countries, blending storytelling with strategic insight. Bruce’s dynamic approach to innovation and strategy makes him a sought-after speaker, coach and advisor, helping business leaders achieve sustainable success in an ever-changing business landscape.

Learn forward, get your pen and paper ready, and welcome Bruce Wade.

The following are Bruce Wade’s and his company, EM Solutions’s, standard terms and conditions of engagement. These terms and conditions may be negotiated but will apply in the absence of any expressly agreed-upon variation by the parties. 

Prerequisites 

Bruce Wade (and EM Solutions) together with the client agree to keep all matters discussed and disclosed confidential. 

EM Solutions cannot be held responsible for any issues resulting from undisclosed information.

All bespoke Intelectual Property co-created whilst under contract with a client, will remain the property of the client.

The client is not duty bound to apply or act on the advice or information passed on by Bruce Wade, and if the client does, the client does this at their own risk. 

We aim to always will keep the client informed via email, direct messaging and verbal communication, at all stages of activities carried out for and on behalf of the client.

Fees and Payments

Quoted fees include includes briefing, consultancy, site visits, meetings, preparing training courses and
presentation.
All travel, accommodation and related fees are charged separately if not booked by the client.
All flights over 6 hours in duration are at Business Class.
Fees are negotiable and may, in some circumstances, be exchanged for other forms of remuneration.
All fees are charged net of local taxes or discernments, which are for the client’s account.
 
All charges are due in advance of the agreed service date. Payment of at least 50% of the total fee is payable within 7 days of invoice and serves as confirmation of the booking. The remainder of the fee is due on or before the agreed service date.

Cancellation 

Cancellation fees will be charged as follows:     

  • Within 15 days of the event above, 100% of the above fee will be payable.     
  • Between 15 days and 30 days, 75% of the above fee will be payable.     
  • More than 30 days, 50% of the above fee will be payable.     
  • Should you have to cancel the event we will endeavour to credit payments made to future work commissioned by yourselves. 

If Bruce is unable to perform the speech due to an accident or illness, EM Solutions will endeavour to provide a replacement speaker on agreement with the client. Failing this, EM Solutions undertakes to return any fee already paid by the client. 

Force Majeure

In the event this agreement cannot be performed or any of its obligations fulfilled for any reason beyond the reasonable control of either party including civil unrest, industrial action, natural disasters, or restricted access, then such non-performance or failure to fulfil the obligation hereunder shall be deemed not to be a breach of this agreement. 

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