Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade, renowned as “The Experiential Innovator,” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.

Listen to a deep dive into Bruce Wade

“Because Hospitality is no longer about bums on beds,

it requires a strategic mindset, innovative plans

and a client-centric philosophy”

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

Bruce is an excellent facilitator of learning and instilling new concepts into difficult situations, driving home success points towards a designated destination.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.

Bruce is available for Keynotes, Consulting & Coaching.

Read what Bruce has Written

Recent Articles, Essays and Thoughts

The 8itch under the Bridge

The 8itch under the Bridge

Bruce2024-10-30T07:32:19+02:00October 30th, 2024|

On the lovely Garden Route as you head south from Wilderness to George you pass through a breathtaking river pass on elevated roads [...]

Experiential Earthiness

Experiential Earthiness

Bruce2024-10-23T07:55:06+02:00October 23rd, 2024|

Nestled atop a small hill, deep in the dense forest trees of the Garden Route, just outside the Wilderness, lies Treedom. A place [...]

Service Excellence at my local Pharmacy

Service Excellence at my local Pharmacy

Bruce2024-10-02T06:14:13+02:00October 2nd, 2024|

I visit the local Pharmacy on a regular cycle to collect various tablets, creams and odds and ends needed to keep my body [...]

Relaunch: Introduction to the Experiential Innovator

Relaunch: Introduction to the Experiential Innovator

Bruce2024-09-04T07:07:20+02:00September 4th, 2024|

It is time to do a personal relaunch of how the world can engage with me: for a lot of my career, I [...]

Niching is not Exclusivity

Niching is not Exclusivity

Bruce2024-08-28T07:29:09+02:00August 28th, 2024|

They say that the first rule of Entrepreneurship is to ‘Niche Thyself’. I cannot be more of an advocate of this rule. I [...]

In the absence of Fear, Courage cannot exist

In the absence of Fear, Courage cannot exist

Bruce2024-08-21T07:38:20+02:00August 21st, 2024|

We are consistently sheltering ourselves and our loved ones from danger and fear. We develop this bubble of protection around our families to [...]

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Satisfied Clients

United Nations DP
ADAPT International
SA Tourism Conventionon
Customer Service Symposium
Spice for Life

CADEK
Cape Technikon
Inscape
Rotary
GSE Academy
University of Stellenbosch

Cape Chamber of Commerce
Awaken the Giant
Association Indaba
Pan Africa Speakers Summit
Tourism Indaba

SAACI
SA Teen Entrepreneur Trust
Teen Boss
Badger Boot Camp
Marketing Indaba

Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade

Experiential Innovator

Professional Speaker

Strategy Coach

Author

Bruce Wade, renowned as “The Experiential Innovator,” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.

“Because Hospitality is no longer about bums on beds,

it requires a strategic mindset, innovative plans

and a client-centric philosophy”

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.