Bruce Wade
Experiential Innovator
Professional Speaker
Strategy Coach
Author
Bruce Wade, renowned as “The Experiential Innovator,” is a dynamic global speaker and thought leader revolutionizing experiential hospitality and tourism through innovative business strategies and consumer-centric approaches.
Listen to a deep dive into Bruce Wade




“Because Hospitality is no longer about bums on beds,
it requires a strategic mindset, innovative plans
and a client-centric philosophy”
Read what Bruce has Written
Recent Articles, Essays and Thoughts
6 Mental Hacks to Build Trust
According to Singh Bhai there are 6 habits that you can use to develop a deeper faster level of trust with people that [...]
My Phone Number
This week, I was looking at creative ways to express my cell number. To me, it was just too boring to just have [...]
My Thatcher Story
We have had a small, thatched umbrella-type structure in the corner of our garden for some years now. I, together with my wife [...]
A Break to Nowhere
Our annual breakaway for Adri’s birthday was this year, destined to take us to a place a bit between somewhere and nowhere. A [...]
Moments of Truth
Our lives a defined by slight changes in direction as we experience defining-moments in time where either we or the environment in which [...]
How Does One Grade Experience?
When it comes to delighting customers, some businesses go to the end of imagination to provide experiences that will linger in their souls [...]
Satisfied Clients
- United Nations DP
- ADAPT International
- SA Tourism Conventionon
- Customer Service Symposium
- Spice for Life
- CADEK
- Cape Technikon
- Inscape
- Rotary
- GSE Academy
- University of Stellenbosch
- Cape Chamber of Commerce
- Awaken the Giant
- Association Indaba
- Pan Africa Speakers Summit
- Tourism Indaba
- SAACI
- SA Teen Entrepreneur Trust
- Teen Boss
- Badger Boot Camp
- Marketing Indaba