The 12 Phases from Concept to Market Dominance

Ideas are cheap; sustainable businesses are rare. The gap between concept and commercial success is where most ventures fail. Extreme Thinking’s Incubate phase provides the Biz-Able Framework, a comprehensive blueprint charting the twelve distinct phases every business must navigate.

The journey begins with

1. Likeable: establishing founder reputation and personality traction within the community and sector. Without personal credibility, even brilliant concepts struggle for attention.
2. Possible maps the product offering on paper, confirming feasibility with current resources.
3. Plausible tests market reception when you share the idea, do people lean in or run for the door?
4. Feasible validates both financial viability and resource availability.
5. Sociable ensures the concept aligns with community values, environmental standards, and business ethics.
6. Employable determines whether talented people want to join your cause beyond just compensation.
7. Fundable is often wrongly prioritised as step one. Sustainable businesses become fundable after demonstrating traction, not before. This phase includes compliance work and building investor confidence.
8. Environmental assesses impact through travel requirements, manufacturing processes, delivery schedules, and supplier locations. Forward-thinking businesses offset unavoidable impacts through tree planting and carbon absorption programs.
9. Profitable achieves that golden breakeven point and maintains positive cash flow.
10. Scalable explores growth strategies, expansion, diversification, franchising, or footprint increases.
11. Sustainable maintains its trajectory while adapting to changing environments.
12. Sellable creates legacy value whether or not you physically sell the business.

Navigate business development with expert guidance. Bruce Wade’s 20+ years in business incubation help entrepreneurs avoid pitfalls while accelerating progress through these critical phases.