The i5 Framework: Your Roadmap to Impact

From Ideas to Implementation: The Complete Innovation Journey

Most businesses struggle not from lack of ideas, but from the inability to systematically transform concepts into measurable outcomes. The i5 Framework provides the missing link between innovation and impact.

Think of the i5 Framework as answering the fundamental questions every project needs: Why (Ideate), What (Innovate), How (Incubate), Now (Initiate), and ultimately achieving Impact. This comprehensive methodology doesn’t just generate ideas—it channels them through proven phases toward sustainable results.

Ideate: The Why—Here we explore the capacity for forming breakthrough ideas that challenge conventional wisdom. Through Thunk Sessions and thinking frameworks, teams discover why differently processed thoughts lead to collaborative innovation.

Innovate: The What—This phase unpacks both formal product innovation cycles and chaos theory approaches, providing clear frameworks for when to use each methodology.

Incubate: The How—Business development models guide ventures from start-up through twelve distinct phases—from Likeable through Sellable—ensuring maturity and market readiness.

Initiate: The Now—Addressing the psychology of procrastination and stuckness, this module provides frameworks and techniques to build momentum and take that critical first step.

Impact: The Result—Implementing measurable outcomes through six key principles: Implementable, Measurable, Participation, Application, Calculated, and Timeless.

Each phase works independently as a powerful intervention, yet together they create a comprehensive transformation system. Organisations can enter the framework at any point based on their current challenges, making it adaptable to diverse business contexts.

Transform your innovation process today. Engage Bruce Wade for a keynote presentation or workshop that will equip your team with frameworks that accelerate favourable outcomes.