Why is Impact my Main Thing?

By Bruce Wade

Keep the main thing the main thing. But what is the main thing to keep? Simon Sinek says it is your ‘Why’. A Master Chef in Oz says it needs to be baked in a pie. Others say it is all in the blue sky. But I wonder what yours is?

For me, it has been a journey of discovery. For a lot of my life, the main thing was survival in a tough corporate world of dog fights and corporate backstabbing. Then it was, for many years, a journey towards Authenticity. Now it is about Impact.

I do think that the two have led me towards the same desired destination. Having understood a lot more about who, what, and why I am, it is now time to live that out and become real. (Watch this video from Colin Hall on being real). To be real is about not seeking self but about giving to others so they become better. This improves the whole system, not just my pocket.

So Impact it is. But not just a shallow impact on a life. I am thinking a deep impact, a sustainable impact into the time space vortex that will ring through time for aeons. An impact that is felt through many millions of lives across many different nations around the globe.

This may sound a bit ambitious, but it is simple exponential maths that can be used to achieve this. I reach 10 people a week, who in turn reach another 10 the following week, and they in turn reach 10 more the week after. That is already 1000 impact from just one week of focus. If I do this using fractal habits and activities with a deep sense of purpose, the number of people reached is almost impossible to compute. That is a deep impact.

So it is with great anticipation that I get out of bed each morning, and even before my feet have found the slippers waiting for me at the bottom of the bed, I have a plan for the day. A plan for impact, to change lives on an exponential scale. Come join me.