Meet Bruce Wade

Bruce Wade is more than just a speaker – he’s a catalyst for change, a strategic leader, and a global innovator reshaping how we think about experiential hospitality & business success. 

Bruce Wade is a pioneer in thought leadership who has revolutionised how organisations approach innovation and problem-solving. An Inductee into the Education Hall of Fame, Past President of the Professional Speakers Association of Southern Africa, with over 35 books and four decades in business and coaching, Bruce is the professional speaker of choice for creative and sustainable innovation

Through his groundbreaking “Extreme Thinking” methodology and the transformative i5 Framework encompassing Ideate, Innovate, Incubate, and Initiate, Bruce guides audiences through breakthrough thinking that delivers measurable impact.

With a commitment to challenging conventional limitations, Bruce is positioned as the go-to visionary for businesses seeking to set themselves at the cutting edge of innovation. His engaging speeches don’t just inspire; they equip audiences with practical tools to conquer thinking boundaries and reconstruct their approach to complex challenges.

Bruce’s expertise lie in transforming abstract concepts into actionable strategies, helping leaders navigate from ideation through execution with confidence. His philosophy centres on the belief that extraordinary results require extraordinary thinking, and that every business possesses untapped potential waiting to be unleashed through extreme thinking principles.

Through his powerful presentations and proven methodologies, Bruce can empower you to step beyond limitations and embrace a new paradigm of creative thought leadership.

Listen to a deep dive into Bruce Wade

His mission is to create a positive impact in the lives of 10 million people by sharing his strategic consulting, mentoring, and coaching in the hospitality and tourism sectors, specifically focusing on innovative solutions and sustainability strategies, with a dash or two of experiential customer service. 

Bruce hails from Zambia, grew up and was educated in Johannesburg,  he started his career driving container ships around the oceans before migrating into technology. After a 15-year international corporate career, Bruce leapt into Entrepreneurship when he opened his first business in 1998, he has since been instrumental in the engineering of his own business story and assisted many hundreds of others with theirs.

Using his i5 Framework (Ideate, Innovate, Incubate, Initiate, Impact)  and his emphasis on extreme thinking, he has developed a range of innovative models and methodologies that support the development of new ideas from initial concepts to sustainable business implementation.

Bruce has trained many thousands of people in live and virtual presentation skills and has authored a range of books on business and story engineering. He is a Past President of the Professional Speakers Association of Southern Africa and an inductee into the Educators Hall of Fame.

Book Bruce for…

Bruce Wade is available for Keynote presentations, workshop facilitation, business consulting and coaching on all matters related to Strategy, Innovation, and Sustainability within the Hospitality and Tourism market.
Bruce is best known for the following Keynotes:
  • 1
    Extreme Thinking – Thinking without boundaries
    Unpacking the i5 framework of Extreme Thinking for Impact. Suitable for any business or team embarking on a new project or strategy
  • 2
    Ideate for Impact
    Unpacking the various ways we think and create. This is brought together with the introduction of the Thunk Sheet, a tool used for thunk sessions and workshops. This fun, interactive session is best suited for the creative sectors or teams looking to think deeply about a new strategy. 
  • 3
    Innovate for Impact
    Innovation is not all robots and AI. It is how we apply our minds to new ideas to find suitable solutions for identified problems. This session introduces a list of blueprints and frameworks that makes innovation work.  Suitable for any business looking for change. 
  • 4
    Incubate for Impact
    Innovation requires the nurturing of ideas to maturity. This session is suitable for any new project team or startup looking towards profitability and sustainability. It is fully loaded with tools and models. 
  • 5

    Initiate for Impact

    Having great ideas is awesome, getting people to take the first step towards them is hard, if not impossible. This session unpacks the psychology of change and how to get teams onboard for change with enthusiasm and fired up to take the all-important step.

Resources

Bruce Wade is a pioneer in thought leadership who has revolutionised how organisations approach innovation and problem-solving. An Inductee into the Education Hall of Fame, Past President of the Professional Speakers Association of Southern Africa, with over 35 books and four decades in business and coaching, Bruce is the professional speaker of choice for creative and sustainable innovation

Through his groundbreaking “Extreme Thinking” methodology and the transformative i5 Framework encompassing Ideate, Innovate, Incubate, and Initiate, Bruce guides audiences through breakthrough thinking that delivers measurable impact.

With a commitment to challenging conventional limitations, Bruce is positioned as the go-to visionary for businesses seeking to set themselves at the cutting edge of innovation. His engaging speeches don’t just inspire; they equip audiences with practical tools to conquer thinking boundaries and reconstruct their approach to complex challenges.

Bruce’s expertise lie in transforming abstract concepts into actionable strategies, helping leaders navigate from ideation through execution with confidence. His philosophy centres on the belief that extraordinary results require extraordinary thinking, and that every business possesses untapped potential waiting to be unleashed through extreme thinking principles.

Through his powerful presentations and proven methodologies, Bruce can empower you to step beyond limitations and embrace a new paradigm of creative thought leadership.

Bruce Wade is a pioneer in thought leadership revolutionising innovation and problem-solving. An Inductee into the Education Hall of Fame, Past President of the PSASA, with over 35 books and four decades in business and coaching, Bruce’s groundbreaking “Extreme Thinking” methodology and the i5 Framework guides audiences through breakthrough thinking delivering measurable impact.

Bruce is positioned as the go-to visionary for businesses seeking to set themselves at the cutting edge of innovation. Through his powerful presentations and proven methodologies, Bruce can empower you to step beyond limitations and embrace a new paradigm of creative thought leadership.

Prepare to have your thinking transformed. Our next speaker is a visionary who has redefined innovation thought leadership through his revolutionary “Extreme Thinking” methodology. He is the architect of the i5 Framework that’s helping leaders, teams and organisations break through conventional innovation barriers.

His mission is simple yet profound: challenge every assumption, explore impossible possibilities, and create solutions that don’t yet exist. Please join me in welcoming the pioneer of extreme thinking and architect of i5 thought transformation—Bruce Wade.

The following are Bruce Wade’s and his company, EM Solutions’s, standard terms and conditions of engagement. These terms and conditions may be negotiated but will apply in the absence of any expressly agreed-upon variation by the parties. 

Prerequisites 

Bruce Wade (and EM Solutions) together with the client agree to keep all matters discussed and disclosed confidential. 

EM Solutions cannot be held responsible for any issues resulting from undisclosed information.

All bespoke Intelectual Property co-created whilst under contract with a client, will remain the property of the client.

The client is not duty bound to apply or act on the advice or information passed on by Bruce Wade, and if the client does, the client does this at their own risk. 

We aim to always will keep the client informed via email, direct messaging and verbal communication, at all stages of activities carried out for and on behalf of the client.

Fees and Payments

Quoted fees include includes briefing, consultancy, site visits, meetings, preparing training courses and
presentation.
All travel, accommodation and related fees are charged separately if not booked by the client.
All flights over 6 hours in duration are at Business Class.
Fees are negotiable and may, in some circumstances, be exchanged for other forms of remuneration.
All fees are charged net of local taxes or discernments, which are for the client’s account.
 
All charges are due in advance of the agreed service date. Payment of at least 50% of the total fee is payable within 7 days of invoice and serves as confirmation of the booking. The remainder of the fee is due on or before the agreed service date.

Cancellation 

Cancellation fees will be charged as follows:     

  • Within 15 days of the event above, 100% of the above fee will be payable.     
  • Between 15 days and 30 days, 75% of the above fee will be payable.     
  • More than 30 days, 50% of the above fee will be payable.     
  • Should you have to cancel the event we will endeavour to credit payments made to future work commissioned by yourselves. 

If Bruce is unable to perform the speech due to an accident or illness, EM Solutions will endeavour to provide a replacement speaker on agreement with the client. Failing this, EM Solutions undertakes to return any fee already paid by the client. 

Force Majeure

In the event this agreement cannot be performed or any of its obligations fulfilled for any reason beyond the reasonable control of either party including civil unrest, industrial action, natural disasters, or restricted access, then such non-performance or failure to fulfil the obligation hereunder shall be deemed not to be a breach of this agreement. 

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