What is Extreme Thinking?

Breaking Free from Traditional Business Constraints

In today’s rapidly evolving business landscape, conventional thinking no longer delivers breakthrough results. Extreme Thinking is a revolutionary framework that guides organisations through transformation by systematically channelling ideas toward sustainable, measurable impact.

Developed by innovation expert Bruce Wade, Extreme Thinking models the i5 framework—five transformative phases that take your team from concept to execution: Ideate (generating breakthrough concepts), Innovate (crafting novel solutions), Incubate (nurturing ideas to maturity), Initiate (executing with precision), and Impact (measuring sustainable results).

Unlike traditional brainstorming or innovation workshops, Extreme Thinking provides structured methodologies that address the specific challenges businesses face at each stage of development. Whether you’re stuck in outdated processes, launching innovative projects, or navigating a new growth phase, this framework offers clear pathways forward.

What makes Extreme Thinking truly extreme? It’s the willingness to challenge every assumption, embrace vulnerability as a catalyst for change, and systematically remove the barriers that keep teams and companies stuck in procrastination. As Dr. Brené Brown notes, “Vulnerability is the key to innovation and change.”

Extreme Thinking isn’t for everyone—it’s designed for senior and middle management in innovative businesses who are ready to embrace a new future that comes with change. It’s for leaders who recognise that it’s not those who speak louder or better who succeed, but those who can adapt and adjust through extreme thinking who cross the finish line as victors.

Ready to transform your team’s thinking? Book a discovery call with Bruce Wade to explore how Extreme Thinking can unlock your organisation’s innovative potential