Bruce Wade, co-owner and Director at EM Solutions and Gallant Accounting, is a Master Story Engineer, Strategy Coach, Professional Speaker and Author. Based in Cape Town, South Africa, EM Solutions has a global base of clients in the Non-Profit, Entrepreneurship and Speaking sectors.

Bruce started his career as a merchant navy officer before joining the computer industry where he spent 15 years, finishing off as a software implementation specialist in the retail sector with both IBM and JDA. Bruce opened his first business in 1998 and has since been instrumental in the engineering of his own story and assisted many hundreds of others with theirs. Through his strategic narrative approach to coaching, he has developed a number of innovative models and methodologies that support the development of new ideas from initial concept through to sustainable businesses.

Bruce has trained many thousands of people in live and virtual presentation skills and has authored a range of books on story engineering. He is the Deputy President of the Professional Speakers Association of Southern Africa and a member of the Cape Chamber of Commerce